CROWD CONTENT
Our collection of culturally charged content
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Crowd Content
B-Side
B-Side: 104 Superbowls
Crowd DNA looks at the underexplored side of cultural trends
Crowd Content
B-Side: 104 Superbowls
Crowd DNA looks at the underexplored side of cultural trends
Crowd Content
KIN
Selling The Night
We talk to Crowd DNA's founder about his new book
Crowd Content
Selling The Night
We talk to Crowd DNA's founder about his new book
Crowd Content
Shortcuts
Crowd Shortcuts: The Boom Boom Explosion
Why are shoulder pads and sartorial drama back?
Crowd Content
Crowd Shortcuts: The Boom Boom Explosion
Why are shoulder pads and sartorial drama back?
Crowd Content
Our Second Book – How We Work As Cultural Strategists
Aka how to do meaningful cultural strategy
Crowd Content
Our Second Book – How We Work As Cultural Strategists
Aka how to do meaningful cultural strategy
Crowd Content
Australia’s Gen Z Are Getting Real
How to think differently about Gen Z
Crowd Content
Australia’s Gen Z Are Getting Real
How to think differently about Gen Z
Crowd Content
Semiotics at Crowd: Hestia
One brand's bid to break tobacco's taboo
Crowd Content
Semiotics at Crowd: Hestia
One brand's bid to break tobacco's taboo
Crowd Content
Club Free
The Financial Outsiders: Out Of Money Traps
Living and giving outside of elitist money systems
Crowd Content
The Financial Outsiders: Out Of Money Traps
Living and giving outside of elitist money systems
Crowd Content
City Limits
City Nights: Madrid
Our KIN network take us on a trip to their home cities
Crowd Content
City Nights: Madrid
Our KIN network take us on a trip to their home cities
Crowd Content
Shortcuts
Crowd Shortcuts: Cheap Couture
How amplifying tailoring is giving fashion for all
Crowd Content
Crowd Shortcuts: Cheap Couture
How amplifying tailoring is giving fashion for all
Crowd Content
Report
The Financial Outsiders
We introduce a community-minded group living outside of elitist money systems
Crowd Content
The Financial Outsiders
We introduce a community-minded group living outside of elitist money systems
Crowd Content
Feature
The Poly-Normals
We hear from people in the US and UK who choose to engage in multiple romantic relationships
Crowd Content
The Poly-Normals
We hear from people in the US and UK who choose to engage in multiple romantic relationships
Crowd Content
Culturally Charging Data
We don’t just ‘do quant’, we culturally charge it.
Crowd Content
Culturally Charging Data
We don’t just ‘do quant’, we culturally charge it.
Crowd Content
Shortcuts
Crowd Shortcuts: Novel Approaches
How literature is taking luxury by storm
Crowd Content
Crowd Shortcuts: Novel Approaches
How literature is taking luxury by storm
Crowd Content
City Limits
City Nights: Accra
We head into the night with architect Alice Asafu-Adjaye.
Crowd Content
City Nights: Accra
We head into the night with architect Alice Asafu-Adjaye.
Crowd Content
The New Rules
Can sport provoke positive change?
Crowd Content
The New Rules
Can sport provoke positive change?
Crowd Content
Semiotics At Crowd: Nothing
How one phone brand signals humanity
Crowd Content
Semiotics At Crowd: Nothing
How one phone brand signals humanity
Crowd Content
City Nights: Nairobi
Our KIN network takes us on a trip to their home cities.
Crowd Content
City Nights: Nairobi
Our KIN network takes us on a trip to their home cities.
Crowd Content
Getting Creative with Brand Culture
How brands can hold deeper meaning in people's lives
Crowd Content
Getting Creative with Brand Culture
How brands can hold deeper meaning in people's lives
Crowd Content
Crowd Shortcuts: Waste Health
How to go from waste to wonder
Crowd Content
Crowd Shortcuts: Waste Health
How to go from waste to wonder
Crowd Content
Semiotics at Crowd
Semiotics At Crowd: Feeld
How one brand is reshaping dating app experience
Crowd Content
Semiotics At Crowd: Feeld
How one brand is reshaping dating app experience
Crowd Content
Capturing The Love Of Travel
How to go from brand fling to brand love
Crowd Content
Capturing The Love Of Travel
How to go from brand fling to brand love
Crowd Content
City Limits
City Nights: Jakarta
We head into the night with creative Julius Kensan
Crowd Content
City Nights: Jakarta
We head into the night with creative Julius Kensan
Crowd Content
Elevating Semiotics With AI
All the good news about AI
Crowd Content
Elevating Semiotics With AI
All the good news about AI
Crowd Content
Shortcuts
Crowd Shortcuts: Messy Realities
Why it's good to make a mess
Crowd Content
Crowd Shortcuts: Messy Realities
Why it's good to make a mess
Crowd Content
City Limits
City Limits Is 10!
Our favourite picks from our city series
Crowd Content
City Limits Is 10!
Our favourite picks from our city series
Crowd Content
Shortcuts
Crowd Shortcuts: Scent Therapy
How perfume helps us like our true complicated selves
Crowd Content
Crowd Shortcuts: Scent Therapy
How perfume helps us like our true complicated selves
Crowd Content
Making Research More Accessible
Research tools that engage people who might think, feel move or communicate differently
Crowd Content
Making Research More Accessible
Research tools that engage people who might think, feel move or communicate differently
Crowd Content
Semiotics at Crowd: Vyaro
How one luxury brand enhances our personal wellbeing
Crowd Content
Semiotics at Crowd: Vyaro
How one luxury brand enhances our personal wellbeing
Crowd Content
Feature
The Un-dependents: Q&A
We hear from people in the US and UK who choose to engage in multiple romantic relationships
Crowd Content
The Un-dependents: Q&A
We hear from people in the US and UK who choose to engage in multiple romantic relationships
Crowd Content
Shortcuts
Crowd Shortcuts: The New Body-Con
Fashion to help you take up space in the world
Crowd Content
Crowd Shortcuts: The New Body-Con
Fashion to help you take up space in the world
Crowd Content
Semiotics At Crowd: La Vie
How veganism can be playful
Crowd Content
Semiotics At Crowd: La Vie
How veganism can be playful
Crowd Content
The Un-dependents
The Un-dependents: In Numbers
How to talk to the consciously child-free...
Crowd Content
The Un-dependents: In Numbers
How to talk to the consciously child-free...
Crowd Content
City Limits
City Nights: Cape Town
Heading into the night with musician Keenan Oakes
Crowd Content
City Nights: Cape Town
Heading into the night with musician Keenan Oakes
Crowd Content
Shortcuts
Crowd Shortcuts: Local Store Luxe
How local neighbourhood stores sell luxury convenience
Crowd Content
Crowd Shortcuts: Local Store Luxe
How local neighbourhood stores sell luxury convenience
Crowd Content
Feature
How We Work With Culture
Our book about creating culturally charged commercial advantage for the world's most exciting brands...
Crowd Content
How We Work With Culture
Our book about creating culturally charged commercial advantage for the world's most exciting brands...
Crowd Content
Feature
The Un-dependents: Get Involved
We look at how consciously child-free adults feel when portrayed by brands and the media (TLDR: not good)
Crowd Content
The Un-dependents: Get Involved
We look at how consciously child-free adults feel when portrayed by brands and the media (TLDR: not good)
Crowd Content
Feature
The Un-dependents: In Profile
Why it's time to celebrate people consciously choosing not to have children
Crowd Content
The Un-dependents: In Profile
Why it's time to celebrate people consciously choosing not to have children
Crowd Content
City Limits
City Nights: Seoul
Heading into the night with creative agency owner Jun Bae
Crowd Content
City Nights: Seoul
Heading into the night with creative agency owner Jun Bae
Crowd Content
Semiotics at Crowd: tia
How a healthcare brand gained trust
Crowd Content
Semiotics at Crowd: tia
How a healthcare brand gained trust
Crowd Content
Shortcuts
Crowd Shortcuts: Bro-celets
When men's bracelets are the ultimate social signifier
Crowd Content
Crowd Shortcuts: Bro-celets
When men's bracelets are the ultimate social signifier
Crowd Content
Six Secrets Of A Successful Segmentation
Building a segmentation that is transformative
Crowd Content
Six Secrets Of A Successful Segmentation
Building a segmentation that is transformative
Crowd Content
Collaborative Cities
When cities are shaped by inclusivity
Crowd Content
Collaborative Cities
When cities are shaped by inclusivity
Crowd Content
City Nights: Lagos
Creative entrepreneur Toye Kokunbi on the Lagos party scene
Crowd Content
City Nights: Lagos
Creative entrepreneur Toye Kokunbi on the Lagos party scene
Crowd Content
Captions As Content
How one brand is reshaping dating app experience
Crowd Content
Captions As Content
How one brand is reshaping dating app experience
Crowd Content
Five things I learnt from Culture Club at Crowd DNA
Five things I learnt as a cultural strategy intern
Crowd Content
Five things I learnt from Culture Club at Crowd DNA
Five things I learnt as a cultural strategy intern
Crowd Content
Shortcuts
Crowd Shortcuts: Bad Beauty
Why applying 'bad' make-up is good
Crowd Content
Crowd Shortcuts: Bad Beauty
Why applying 'bad' make-up is good
Crowd Content
Report
Working With Experts
Working with Experts - Our KIN Network
Crowd Content
Working With Experts
Working with Experts - Our KIN Network
Crowd Content
Report
Inside China (Covid-19 Update)
We explore China’s rapidly changing cultural scene
Crowd Content
Inside China (Covid-19 Update)
We explore China’s rapidly changing cultural scene