STRAT7 Crowd DNA

working at crowd dna

We have big ambitions for Crowd DNA this year – and beyond. But we are nothing without our team.
That’s why our goal is to create the best employee experience in insight and strategy. We are guided by three core values:

BETTER
BLENDED.

We’re not lone wolves. We work fluidly between ideas, specialisms, methods and agencies.

MAKE
IT COUNT.

We show up for our work, for our clients, and, most importantly, for each other.

Simple is
always best.

That’s it. Avoid the temptation to overcomplicate.

Next to clear paths to progression and the most exciting challenges at the intersection of culture and brands, working at Crowd DNA comes with a substantial set of benefits.

These include: bonus opportunities and pension schemes; generous enhanced gender neutral parental leave policy; 10am-6pm hours (also flexi time, early finish Fridays, 1⁄2 day for birthdays, and time off for key life days – weddings, moving etc); flexible working policy; paid sabbatical after four years; 30 days ‘work from anywhere’ scheme each year; company awards, days out, betterment & wellness funds, drinks, lunches; training sessions and guest speakers; employee assistance and health benefits programme (some of these are subject to the role applied for).

We are also committed to the MRS Inclusion Pledge.

current job listings

Currently No Vacancies

We’re always pleased to hear from anyone who’s excited by what we do at Crowd DNA, and would like to learn more about opportunities not yet advertised. Please reach out to our head of people, Alex Smith.

diversity, equity and inclusion

At Crowd DNA, we do not discriminate based on sex, religion, age, race, colour, ethnicity, disability, sexual orientation, national origin, marital status, class or any other status protected by applicable law. We apply this policy and outlook when it comes to recruitment, hiring, onboarding, training, compensation, promotions and development, benefits and all other terms and conditions as applicable. Unsure whether to apply for a role? Don’t meet every single requirement? Studies have shown that women, people of colour and those from other marginalised groups are less likely to apply for jobs unless they meet every single qualification. We encourage you to apply anyway. You may be just the right candidate for this or other roles.

Julia Smaldone

Head of Agency (New York)

Julia joined Crowd from the world of traditional media planning and strategy. In her tenure, she’s worked across clients of all industries and helped develop Crowd’s positioning in the US.

As the head of our New York office, she oversees our growing team of researchers and strategists, operating under the belief that there is no greater place to derive cultural inspiration than the city of New York. Outside of work, she’s typically training for her next marathon and questioning why she doesn’t have a different hobby.

Crowd DNA team member portrait on a city street

Lucy Fallon

Managing Director (London)

Lucy joined Crowd DNA in 2022 from The Future Laboratory where she spent years helping clients understand the evolving future landscape and how to plan for it. With a firm belief that understanding and contributing to culture is the critical unlock for successful strategy, Lucy is passionate about leading such a brilliant team of researchers who all bring different perspectives to the world of cultural insights.

Her background in journalism, comms and foresight has given her deep-rooted understanding of how culture informs and influences, as well as an innate curiosity about people and the world around them. Outside work, Lucy enjoys flora, star-gazing, tarot decks, books of any type and TV in more or less any form and genres (with two small children, this is the closest she can get to the zeitgeist…)

Crowd DNA team member portrait on a city street

Sarah Petrenco

Group Commercial Director

After graduating in law from Durham University, Sarah got stuck in to brand and business strategy at creative consultancy Smith Dawson. There she cultivated her skills across the full spectrum of the branding process – from concept development to market implementation, and working with macro themes such as agelessness.

She brings a seriously acute analytical eye and a voracious appetite for learning to the business and strategy team; also great experience with brands looking to challenge, disrupt and innovate within their sector. Primarily fueled by coffee and chocolate, when she’s not at work you can find Sarah in the gym practising the holy trinity of lifts (she’s a powerlifter, don’t you know?).

Careers

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