Our Work

From the quick and tactical to the multi market and longitudinal, here’s a range of our case studies

Case study

Skyscanner

Project Traveller: Segmenting Audiences

Identifying booking personas and trip types to elevate strategy
Case study

Ballantine's

Diversity On The Dancefloor: Thought Leadership

Shaping DEI thought leadership in music culture
Case study

Peroni Nastro Azzurro

True Style: Campaign Development

Navigating the changing landscape of premium
Case study

NFL

Hanging With The Fans: Strategic Consultation

Defining how fan festivals drive appeal
Case study

BBC

In The Mix: Immersive Workshops

Optimising the user experience for BBC Sounds
Case study

Get Living

Future Neighbourhoods: Brand And Asset Strategy

Designing happy homes and caring communities
Case study

Onefootball

Getting Emotional: Audience Engagement

Powering the journey from app to brand
Case study

Asahi Group

Lining Up The Beers: Brand Positioning

Portfolio planning in the premium beer category...
Case study

ITV

Mass Culture Creativity: Trends Programme

Finding, and working with, the trends that matter to mainstream audiences
Case study

Greenpeace

Exploring Consumption: Positioning And Strategy

Inspiring urban change-makers around the world
Case study

The FA

Optimising The Female Player Pathway: Audience Understanding

Understanding the player experience
Case study

Chivas Brothers

Brand Lab: Product Innovation

Collaborating with creators to shape products and experiences...
Case study

Pernod Ricard

Future Platforms: Consumer And Customer Tracking

Defining Gen Z and shaping opportunities...
Case study

Eventbrite

The Experience Movement: Thought Leadership

Thought leadership on the live moment...
Case study

Heineken

Open Your World: Brand Positioning

Eight provocations for a strong proposition...
Case study

IKEA

Clean Air: Innovation Workshops

How exploring the impact of air pollution leads to future product and service designs...
Case study

Axe

The dating game & male identity: Audience Understanding

What teen boys say is rarely the same as what teen boys do. We got to the truth and shared it with energy and attention to detail...
Case study

Just Eat

Take-outs from the takeaway: Product innovation

Building customer empathy in hard-to-reach environments…
Case study

Spotify

The Power Of Audio: Audience Understanding

Exploring audio’s new era for consumers and brands alike...

Case study

Paramount

Gen X Today: Audience Understanding

A fresh look at the slacker generation...
Case study

Patagonia

Euro Strategy: Brand Positioning

How brand purpose ships across the Atlantic...
Case study

Meta

Tech Transformations: Trends Programme

In partnership with Facebook IQ, a major study on how technology is transforming lives...
Case study

Converse

Creative consumers & the retail space: Shopper Journeys

A visual and collaborative approach to getting under the skin of creatively minded EU consumers
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