It’s our best stab to date at codifying what it is that we do with culture at Crowd DNA. At narrating that we have ‘a way’. Something as effective as it is inspirational. We hope that we colourfully demonstrate our confidence and craft at diving into the wonderful messiness of culture – and, importantly, creating commercial advantage from it. We want to be seen as a unique proposition, to define and inspire a next generation of cultural strategists. We think How We Work With Culture has a big role to play here, too.
