STRAT7 Crowd DNA

working at crowd dna

We have big ambitions for Crowd DNA this year – and beyond. But we are nothing without our team.
That’s why our goal is to create the best employee experience in insight and strategy.

Julia Smaldone

Head of Agency (New York)

Sarah Petrenco

Group Commercial Director

Lucy Fallon

Head of Agency (London)

Next to clear paths to progression and the most exciting challenges at the intersection of culture and brands, working at Crowd DNA comes with a substantial set of benefits.

These include: bonus opportunities and pension schemes; generous enhanced gender neutral parental leave policy; 10am-6pm hours (also flexi time, early finish Fridays, 1⁄2 day for birthdays, and time off for key life days – weddings, moving etc); flexible working policy; paid sabbatical after four years; 30 days ‘work from anywhere’ scheme each year; company awards, days out, betterment & wellness funds, drinks, lunches; training sessions and guest speakers; employee assistance and health benefits programme (some of these are subject to the role applied for).

We are also committed to the MRS Inclusion Pledge.

current job listings

Currently No Vacancies

We’re always pleased to hear from anyone who’s excited by what we do at Crowd DNA, and would like to learn more about opportunities not yet advertised. Please reach out to our head of people, Alex Smith.

diversity, equity and inclusion

Currently No Vacancies

At Crowd DNA, we do not discriminate based on sex, religion, age, race, colour, ethnicity, disability, sexual orientation, national origin, marital status, class or any other status protected by applicable law. We apply this policy and outlook when it comes to recruitment, hiring, onboarding, training, compensation, promotions and development, benefits and all other terms and conditions as applicable.

Unsure whether to apply for a role? Don’t meet every single requirement? Studies have shown that women, people of colour and those from other marginalised groups are less likely to apply for jobs unless they meet every single qualification. We encourage you to apply anyway. You may be just the right candidate for this or other roles.

Julia Smaldone

Head of Agency (New York)

Julia joined Crowd four years ago as an Associate Director, coming from the world of media planning and strategy. She’s been a part of the growing New York team ever since, servicing clients across industries and traveling the US for ethnography for some of the most interesting brands and projects. Julia has a strong belief that New York City is the best place to work in cultural research and is always seeking out new inspiration and lessons from the city she’s always called home. Outside of work, she’s typically training for her next marathon and questioning why she doesn’t have a different hobby.

Sarah Petrenco

Group Commercial Director

After graduating in law from Durham University, Sarah got stuck in to brand and business strategy at creative consultancy Smith Dawson. There she cultivated her skills across the full spectrum of the branding process – from concept development to market implementation, and working with macro themes such as agelessness.

She brings a seriously acute analytical eye and a voracious appetite for learning to the business and strategy team; also great experience with brands looking to challenge, disrupt and innovate within their sector. Primarily fueled by coffee and chocolate, when she’s not at work you can find Sarah in the gym practising the holy trinity of lifts (she’s a powerlifter, don’t you know?).

Lucy Fallon

Head of Agency (London)

Lucy joined Crowd DNA from The Future Laboratory where she spent the last few years helping clients to understand trends and the evolving future landscape. With a background in journalism, comms and foresight, Lucy has a deep-rooted understanding of how culture informs and influences the world of brand and business, as well as an innate curiosity about people and the world around them.

Outside work, Lucy enjoys flora, star-gazing, reading (with a particular penchant for historical fiction), and is a voracious enthusiast for TV in all forms and genres, from historical drama to crime thriller to documentary. (Is TV the most underrated form of culture?) Sadly, most of her TV watching now is Cocomelon which makes her ears bleed.

Careers

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