Culturally Charged Commercial Advantage
London | New York | Amsterdam | Stockholm | Singapore | Sydney
About us
Crowd DNA is a cultural insights and strategy consultancy with offices in London, Amsterdam, New York, Singapore, Sydney, Stockholm and Los Angeles. Formed in 2008, operating across 70+ markets, we bring together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world’s most exciting brands…
Brands live within culture. This isn’t something they chose to do or not do. They have no say. They just are within culture. All that differs is how much they realise this fact.
How We Work With Culture
Firstly, what is culture? Culture is the socially constructed fabric that unites people through shared meanings, values, rituals, and norms. What we buy and what we like is shaped by culture. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam aboris nisi ut aliquip ex e aboris nisi ut aliquip ex e aboris nisi ut aliquip ex e aboris nisi.
Reporting on Culture
Reporting on Culture
Acting on culture
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How We Work As Cultural Strategists
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People & Culture
Audience understanding | Segmentation | U&A | trends | semiotics | scenario planning | growth drivers | thought leadership
Brand & Comms
Brand positioning | Brand Stretch | GTM/ Localisation | Creative development | Creative evaluation | Campaign tracking | Brand health)
Product & Service
UX | CX | Portfolio development | NPD & Innovation | Shopper journey (across bricks & clicks)
Specialism 4
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Specialism 5
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Our Methods
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Our team
An energised, entrepreneurially-minded team who combine insight diligence with strategic know-how