Our Work

Crowd DNA is a cultural insights and strategy consultancy with offices in London, Amsterdam, New York, Singapore, Sydney, Stockholm and Los Angeles. Formed in 2008, operating across 70+ markets, we bring together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world’s most exciting brands…

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Skyscanner

Project Traveller: Segmenting Audiences

Identifying booking personas and trip types to elevate strategy

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Ballantine's

Diversity On The Dancefloor: Thought Leadership

Shaping DEI thought leadership in music culture

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Peroni Nastro Azzurro

True Style: Campaign Development

Navigating the changing landscape of premium

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NFL

Hanging With The Fans: Strategic Consultation

Defining how fan festivals drive appeal

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BBC

In The Mix: Immersive Workshops

Optimising the user experience for BBC Sounds

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Get Living

Future Neighbourhoods: Brand And Asset Strategy

Designing happy homes and caring communities

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Onefootball

Getting Emotional: Audience Engagement

Powering the journey from app to brand

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Asahi Group

Lining Up The Beers: Brand Positioning

Portfolio planning in the premium beer category...

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ITV

Mass Culture Creativity: Trends Programme

Finding, and working with, the trends that matter to mainstream audiences

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Greenpeace

Exploring Consumption: Positioning And Strategy

Inspiring urban change-makers around the world

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The FA

Optimising The Female Player Pathway: Audience Understanding

Understanding the player experience

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Chivas Brothers

Brand Lab: Product Innovation

Collaborating with creators to shape products and experiences...

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Pernod Ricard

Future Platforms: Consumer And Customer Tracking

Defining Gen Z and shaping opportunities...

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Eventbrite

The Experience Movement: Thought Leadership

Thought leadership on the live moment...

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Heineken

Open Your World: Brand Positioning

Eight provocations for a strong proposition...

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IKEA

Clean Air: Innovation Workshops

How exploring the impact of air pollution leads to future product and service designs...

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Axe

The dating game & male identity: Audience Understanding

What teen boys say is rarely the same as what teen boys do. We got to the truth and shared it with energy and attention to detail...

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Just Eat

Take-outs from the takeaway: Product innovation

Building customer empathy in hard-to-reach environments…

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Spotify

The Power Of Audio: Audience Understanding

Exploring audio’s new era for consumers and brands alike...

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Paramount

Gen X Today: Audience Understanding

A fresh look at the slacker generation...

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Patagonia

Euro Strategy: Brand Positioning

How brand purpose ships across the Atlantic...

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Meta

Tech Transformations: Trends Programme

In partnership with Facebook IQ, a major study on how technology is transforming lives...

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Converse

Creative consumers & the retail space: Shopper Journeys

A visual and collaborative approach to getting under the skin of creatively minded EU consumers

Work

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