“We now consider Crowd DNA as close partners. By taking time to listen and understand, they have fully immersed us in the lives of music fans. As a direct result of their work, the business has been inspired into developing ever more creative ways of connecting with our audiences.”
Federico Bolza, VP Marketing Services, Sony Music
“Our collaborations have produced some of the biggest and most successful thought leadership initiatives at Amazon Ads. My experience working with Crowd DNA, however, has shown me what truly effective collaboration looks like from an external research agency.”
“Crowd DNA presented the study’s findings with exceptional clarity and compelling storytelling, making the insights directly actionable for the Booking.com creative team. This work played a crucial role in shaping the stories Booking.com communicated, tapping into the cultural, emotional, and functional connections between MLB baseball and travel.”
Veronica Ravaglia, Senior Researcher, Marketing Insights at Booking.com
