The Cultural Advantage Next Steps

Crowd DNA proprietary research across UK, Australia and the US, to quantify what brands gain from cultural relevance

In 2023, we released How We Work With Culture, our guide to exploring culture from the street up and how we use this perspective to amplify impact for our clients. This time we’re back to dig a little deeper into how we do it.

In this book, we first talk about why cultural strategy matters more than ever now, the second chapter looks at how we get clients the culturally charged commercial wins and finally, we introduce our killer team of cultural strategists from around the world.

We hope it gives our team and our clients a stronger sense of what we are about. Putting down on paper how we will continue to deliver Culturally Charged Commercial Advantage for the next 15 years…

Download the book here.

Two copies of How We Work As Cultural Strategists, Crowd DNA's second book, on a wooden table
Open spread titled Culture Is Getting Messier in How We Work As Cultural Strategists
Book open at a chapter page titled Research, We decode culture, opposite a portrait illustration
Book spread titled Better Model, Better Outcomes with a photo of a smiling man on a New York street

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